Search Engine Optimization
is the process of optimizing a website in order to rank high in search results.
The higher the ranking of a website on search engine results, the higher number of visitors coming and that means the greater the opportunity for a sale on the web site. 85% of search engine users click on organic results of search results. For that your website should be in the top 20 positions, and should be in the top 10 search results. Keep in mind that about 90% of users do not continue over the 2nd page in the search results.