Lynne
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I would totally go with ListingDock and your own online store. It wouldn't hurt to have them both at the same time. However, I would probably go with something like Cristian suggested. Use your own site as a "demo" or just a sign of credibility. - It's not a secret that people will trust you more if you have your own store or website. Even though it's new and doesn't have any traffic.
Your website, blog or webshop could just function as your way to say "hello" and welcome your customers. And when you welcome them, just let them come to ListingDock. :)
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anwebservices
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