What are some common challenges of selling arts and crafts online?
One of the biggest challenges of selling arts and crafts (handiwork/homemade items) online might be how the buyer can't feel, touch the item ahead of time. This might be a real issue for instance if the product is 'soft' or that's one of the feature such as 'this jacket is plush and very 'soft'. Well the buyer can't feel the softness of he handmade jacket, so they just have to take your word on it. Another issue could be size comparisons. Often, in a photo, an object will look larger than it really is. For that reason, it's always good to show a comparison. For instance, an earring might be described as 'tiny' but your version of tiny and mine could be entirely different. So placing the earring next to a penny or other commonly recognized object is a perfect comparison to show 'size' online. Using a ruler is another way to indicate the size or just providing measurements. Though i still prefer 'comparisons'.
Another issue that I've found is how when you are selling art work, the images are never as good as the real/offline original paintings and the colors dull out in the pictures so the customer never really know what a great thing they are buying. Sometimes a buyer will risk it and take a chance to buy that painted item anyway, othertimes they judge the quality of the painting by the picture. For that reason, it's good to ensure you are using the highest quality camera you can afford and doing some very basic adjustments on your image to ensure good color saturation (so the image doesn't appear washed out or faded).
What are some other common challenges of selling arts and crafts online? Please discuss fully.