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Front store for online store
Do you think you can promote your online shop if you have a front store, or promote your front store if you have an online shop. Do you think it is profitable to have a front store for your online store or online store for your front store?
January 3, 2018, 6:21 pm
I believe it is profitable to have an online store for your front store. I know a popular online business called Julia and has no front store. You have to buy online although there are curious people like me who always wants to visit the physical shop. So I think it is not compulsory to have a front store for an online business.
If you already have a front store, then opening an online shop for it will be profitable.
January 6, 2018, 10:58 pm
Amazon does not have a front store and yet it is one of the biggest retailers in the world. However, to build a brand like Amazon requires a lot of creativity, hard work and money. I always wonder what if Amazon had a front store? Would the front store help Amazon to do more business? I also like to visit the front store because there are things that I don't like to buy online.
January 7, 2018, 9:06 pm
I think I'd choose to do both. I think I have done online store with clients. And it seems to be good when you can invest the time the right way. And you can choose the offline store if you have enough money. I can tell you that some of the time offline store can earn good money but also require more investment. So depending on how you can invest the online and offline money get you closer.
January 7, 2018, 4:23 am
It costs a lot of money to set a front store. You will have to procure goods, pay rents as well as hire sales person. However, you can create an online store for a small budget if you are doing drop shipping and designing your own website. If you do not know how to set up an ecommerce site, you might have to pay a lot of money. If you are selling direct, you also need to procure products.
January 10, 2018, 6:14 pm
I know that it costs a lot of money to achieve the idea of a good front store, lets look at the positive side of it, having the both can remit more than the money you spent/spend on making it come to life, your gains will be limited if you do only online stores and sometimes you get to be hurried when buyers ask for the products they just paid for. The both of them are needed, forget about the money you will use to achieve both, because at the end of the day when you count your sales you will be glad you did both.
January 11, 2018, 6:05 am
One of the best thing about having online store for front store and vice versa, is you can market your online and offline businesses with one single campaign. If you have a front store, you have to stock the inventory, you can sell this inventory to online customers. If you are online seller and do direct sell, you have to stock up items, you can also sell these items from front store.
January 11, 2018, 5:18 pm
Yes, that's very true regarding the front store. That's one of the reasons that I would personally never invest into my own front store but I'd rather just open the online one first and perhaps in the future expand to the front one as well. It's just so much easier due to not having all those extra expenses.
January 11, 2018, 3:18 pm
If you already have online business and doing direct selling, having a front store does not cost much because you already have an inventory and all you need is a store to display your products. If you already have a front store, it does not cost much to open an online store. However, you can easily operate your online store and you need paid staff when you have a front store.
January 18, 2018, 6:12 pm
Both are probably perfect for the business you want create or build and also having each as part of your business is necessary. Like you can have the online store without the actual front store, let's say for t-shirt business or for selling some useful items. Still both can actually work without having each other part of one's business.
January 7, 2018, 4:42 am
I think this is totally true--you can probably have an online store without a front store these days, as many of us do, but I do not think we are in an age anymore where you can get away with not having an online presence tied to your brick and mortar business. Both of these types of stores should compliment one another, and I know that, as a customer, having an online version of the front store which I can research and check out does encourage me to go check out the brick and mortar shop as well if it is convenient to do so.
January 21, 2018, 3:17 pm
Yes, they can work separately. I find both effective when combined. Their increased likelihood for additional exposure helps with the business. Most people nowadays benefit from presenting a physical store and then bringing in more customers through online interaction.
February 8, 2018, 9:11 am
Expenses can be lesser if you don't have a front store. But if course having a front store is a way of letting your local that you are selling something.
January 7, 2018, 5:08 am
True. Letting people know about it through social media also works. But then again it can be harder if you ask me. Some stores are a bit more physical in nature. But notifying local people that we are selling something is a good option.
January 8, 2018, 5:14 am
The front store can be good if your customers are local. Generally speaking, people still love to visit the store and check the items. However, if you also want to cater to the people in other cities, even countries, you need an online store. The physical store can complement online store and vice versa. If you have one, launching another is not very difficult and a small investment can work.
January 21, 2018, 6:42 pm
Having both would be just the right thing to do,it great to have the front store for my online store.That way I will be advertising both ways.Will expand my front store through the awareness created by the online store.The good thing about this is that online store would enable my products not just be limited to local use, everyone can patronize me, irrespective of the location, order and it is done.
January 7, 2018, 7:43 am
It is easier to promote my items if I have a shop to display them, easier for customers to see, touch and negotiate the price, sales get by easy then online.
January 7, 2018, 8:51 am
Yes that is the reason many people promote the products through the Facebook pages and the groups. And some of them are also having the shopify stores. So it turns out it can earn them money. And if the conversion is good the business can expand.
January 9, 2018, 6:26 am
You are right, like I said on my comment to this question, it is best you have both as it saves you a whole lot of stress when doing online delivery. Doing the both means you have two different sources of earnings, they all bring clients and customers to your own advantages, this makes your business expands more.
January 11, 2018, 5:57 am
It also easier for products to be promoted online in the manner you stated - see, negotiate and price. It really doesn't matter if it's on or offline. Both methods in my opinion are very good channels for running a store business.
On a second thought, I think going online these days has gradually become a norm with the ever increasing technological advancement and the populace zeal towards acceptance. In line with this, an online store will probably get more attention than most front stores.
January 11, 2018, 6:14 am
Front store and online store can work hand in hand in the sense that one could get to have an address for the online store that they've got by having a front store.
January 7, 2018, 1:18 pm
If you can manage the extra work it would take, and maybe find a suitable inexpensive space to operate a front store out of? I don't see why you shouldn't give it a try.
January 7, 2018, 6:06 pm
It's about managing the whole thing. I would advise the poster to see ways to employ extra hands that can assist to see that the process goes smooth at the end of the day.
January 8, 2018, 7:20 am
These days it seems that it is helpful to have a brick and mortar store because the online market is getting more and more competitive and saturated. However, that does not mean that being the remaining few alternatives by having a physical store guarantees success either. In either case, just taking the right steps can lead to success regardless of whether the store is online or offline.
January 8, 2018, 1:19 am
Most online businesses have a small office they operate out of if necessary. The problem with being online and offline in terms of business though comes when someone breaks into your office, expensive repairs for heating or cooling systems, or when the landlord charges outrageous prices for rent. Some people find it much cheaper to just run an online e-commerce store.
January 11, 2018, 11:07 pm
I think it is better to have an online store. This will help you in saving costs such as rent, electricity, wages and other charges. Moreover, nowadays many people prefer to buy online. Also, having an online store will help you to reach customers located in other countries. This may increase the demand for your products and subsequently, your sales revenue and profits will increase.
January 8, 2018, 2:07 pm
Yes to keep the cost low. It helps to keep the store cost low. And offline store can be really costly in that sense. And I prefer to have the offline store for the same reasons. i am not sure how that works out for many. But from where I am it seems like online stores are doing good.
January 10, 2018, 4:36 am
I agree, I think online stores are still best because of all the reasons you stated and also you get to reach more people further than just your own neighborhood and community. However, I think having a physical store also has its own perks and I guess having both to work together can be an even better option since it's a combination. I've seen a lot of businesses get success doing it this way recently.
January 11, 2018, 2:21 pm
I agree wholeheartedly here with you, in terms of saving on those expenses, but I guess it just depends on what your product is, right? If one can afford both options, that would be the best way to go, but a lot of us freelancers do not have that kind of capital. I have struggled, in the past, with having an online storefront support the storage place, in terms of rent, where I had to keep the merchandise I was selling and promoting--this can be tough and a bit frustrating when starting a new business!
January 16, 2018, 11:54 am
I think it depends on your circumstances. The advantage of a front store depending on it's location is that you have human traffic that could result in sales. I think an online store would boost sales to your front store and not the other way round. People online could ask to come to your physical store, to see and purchase your goods. Most people prefer to buy goods they can see and touch.
The advantage of an online store is that it is often cheaper and more convenient and in my opinion. I don't think people would be attracted to your online store because of your front line store. Most people would prefer to just go to your front store and make their purchases.
January 9, 2018, 3:05 am
I guess online store is a one good solution for our generation nowadays especially to those people who involves in online things. It may help also for those people who are willing to use online things than what they usually do. And I think that it is good for them to help their problems works easier and faster way.
January 9, 2018, 9:26 am
I think it all depends on location. If you are located in a large city, a front store might be a good idea. A lot will also depend on where in that city you are located (how easy it is to get to and is there parking...). If you have a good location, though, a store front may help you to become a familiar part of your community. I suppose a lot also depends on what you're selling. And how important being familiar within the community is to your business.
January 9, 2018, 4:06 pm
Having good parking really is one of the key elements of having a physical store. I would say that as a consumer I am less likely to visit a store if I know I will have a hard time finding parking. Although, I have to say that a lot of businesses where I am from thrive even with the lack of good parking for some reason, but for me personally I just don't go to those places because I know I have other options anyway in most cases.
January 10, 2018, 4:05 am
Rents will be your biggest obstacle towards opening a physical store in some of America's biggest and best cities. Here in New York we have so many familiar staples and well known businesses that have closed up shop or downsized due to sky high rents. These are places that have been fixtures in their respective neighborhoods and communities for 30 years or more. Opening a new storefront business in a big city and being able to afford the rent is a tall order these days unless you're selling a sure-sale product for large amounts of money.
January 14, 2018, 6:03 pm
This is such a good point and one I didn't even think of. Location is key. I was recently in Savannah, Georgia visiting friends, and I used to live there, but I did notice how certain places had flourished as businesses, since I had moved, and how other places had kind of gone by the wayside or closed. It was all based on foot traffic and on how the neighborhoods have changed over the years. I really appreciate your point about decent and available parking too--I know people who simply quit shopping in some areas because of parking issues. These factors would definitely influence my decision on whether to open an online of offline establishment/business.
January 17, 2018, 2:28 pm
Front store for your online store depends on your choices as they work hand in hand, depending on your own personal interest which varies from others, and it doesn't come with a warranty that you must.
This is what am trying to say there are some online stores that don't have front stores, while also there are some front stores that don't have online stores, it depends on your interest, time and budget.
I will give you a friendly advice it's best you do both, it will help you a lot to expand your business and give you clients and customers, with this two put in place you won't have to worry about income coming from just one source. Having an online store and a front store gives you an upper hand with delivery, instead of the usual panicks in packaging and delivery to customers, you already have a front store and you won't get to have heart attacks about it.
In conclusion, front store and online store are good strategy for business, no matter the type of sales you wish to do.
January 11, 2018, 5:51 am
This is probably the most detailed and opinionated comment I've come across on this thread. At the first sight of the topic, one might find the title confusing or even improperly constructed, sorry to say so, but your insight has made it much clearer to understand.
Drawing from one of your points, both subjects of discussion goes hand in hand, maybe not in the old days but definitely in this twenty first century given the increasing role of technology in our daily activities. Any venture, no matter how small, without an online presence seems to be out of touch and trend. My lays in the fact that any front store with an online presence of any type is undoubtedly going to receive more inflows, a larger customer base and also have a better outreach to general populace than any front store without an online presence.
January 11, 2018, 11:36 am
I think that both ways are profitable - front store and expanding to online and vice versa. It doesn't matter which one you started first because your stores will work hand-in-hand and will both give you the profit that you're looking for. The online stores are absolutely amazing purely because of how large of a crowd it reaches... you would have an extremely hard time reaching foreign countries' attention if it wasn't for the internet and other things.
January 11, 2018, 3:16 pm
As an online buyer, I always check their physical store and vice vera. It gives me a sense of security since I will purchase items, it can prove to be a legitimate store.
January 12, 2018, 5:28 am
I've noticed this works in reverse in some places. Because the best sales and sale items are found at the online version of a company's store. So people hardly come in unless they plan to make big purchases. Like TV's or washer/dryer sets.
January 17, 2018, 6:27 pm
Definitely, I completely agree with you as with regards to this. I have had a customer said this to me once in my front store that she actually came to find out in person if what I offer online is legit in my front store because it's stipulated in my online store that my front store is accessible 24/7.
January 31, 2018, 2:17 pm
I do know that our local pawn shops have a storefront and they sell their products in store and online and they make a lot of money. So I guess it can work depending on the business that you're in. But I will say my famous slogan again, don't put any more money into the business than your willing to lose.
January 12, 2018, 8:05 pm
I think this depends who our targeted clients are. There are some businesses where we really don't need to have a front store, but the customers are happy to just view the products online and make orders from the online store. But I think there are still some businesses where the customers need to see how the physical items are, especially machinery, as these products are hard to tell how the quality is from the website and as it is usually very costly, it would be better to check out the products and talk to the owners face-to-face.
I think it's definitely better for any stores to have an online store, so they can create more online presence and reach more customers, even worldwide. It will be more expensive and hassles to set up a front store, so if it is not necessary, I would prefer just stay with the online store.
January 15, 2018, 7:57 pm
I think that both of these approaches should be used, and they both promote one another. There are some people out there who almost ONLY shop online at this point, and companies like Amazon are taking major advantage of this. When I was in the furniture business, years ago, we had some pieces that you could ONLY buy in actual store, but we had standard, re-producible pieces which you could buy in-store or online. However, we still advertised the pieces online that wee exclusive to the brick and mortar spot. This created a really cool dynamic of traffic online and offline, and both supported each other in this way.
January 16, 2018, 11:51 am
I think the whole point of an online store is that it has many different advantages when you compare it to a store front. So if you have an established and successful online store, there really is no need for you to open a store front to sell the same items. It would be extremely stupid to do so. However, if you have a store front that is already established, opening an online store can be extremely beneficial and help you increase sales & revenue.
January 17, 2018, 9:24 am
Nowadays, you should always have an online store if you have a physical one, or at least promote it in a viable way on the internet. We're living in the era of social medias, blogs and so on, so it's only natural that you have one to support your physical business. Of course, it depends on the type of attention you receive, like the kind of people who buy your products.
January 21, 2018, 1:05 pm
Before social media or Internet, people usually used to have a front store, and then when all the media came out, they added a online link related to that store. Nowadays it tends to be the opposite, people creates an online business that eventually can lead to a front store. At least that's what's happening in my country, and so far it has been working really good for both managers and customers.
January 21, 2018, 4:23 pm
I believe it's much possible to benefit from promoting your front store through having an online store. The reason for this is that the online store would give you access to lots of people who might be prospective customers who would be interested in patronizing in the products and services the person is offering.
January 30, 2018, 5:24 am
Hi Brother! I would suggest that you should maintain both. I am also a businessman and I own a pet shop. Aside from my physical store which is located in my residence, I also promote it in different online selling portals. Actually, my physical store help me a lot to gain more customers who patronage me. And some new customers will set aside the idea that I am a bogus seller because I am inviting them to visit my physical store to prove for themselves that I do a have a legit products to sell.
February 4, 2018, 10:01 pm
Thank you very much for sharing your experience, I am an online seller. However, I have never acquired products that I sell, I do dropshipping and affiliate selling. In the recent time, I am thinking about direct selling and in order to sell directly to customers, you need to acquire products. If I am already acquiring products, I thought having a physical store helps.
February 5, 2018, 6:52 pm
Yes it would really help you. But you must consider also that maintaining a physical store will requires you to pay business permit and tax on the local government compared to just doing transactions online. It means you'll be spending more on your physical store compared to maintaining an online selling portals. And to be honest, I earn more online compared to my physical store.
February 5, 2018, 9:22 pm
A physical store should be a legal entity. Even if you are selling online, your business should be a registered business. In order to avoid any legal hassles in the future, your online store or physical store should be registered with the local government and pay taxes regularly. If you are not registered or not paying tax, your business can be termed illegal and someday the government might crack down.
February 8, 2018, 6:39 pm
I suppose that in some ways it would depend both on the type of business you are operating as well as your location. For example, my aunt owns and runs a small secondhand clothing shop in the fairly remote, rural community which we live in. Would people want to order secondhand clothing online from a small shop that they're most likely not even going to ever hear about? Probably not. Because of how remote it is, it probably wouldn't pay off. That being said, what
been working for her is promoting sales through social media. Not only is it free but more effective than opening an online shop.
February 5, 2018, 6:37 am
I think that having an online store is much better than building a front store because of the expenses that you would have to prepare in having a front store. That being said, I think that although having a front store has advantages still online is enough, To be able to limit expenses.
February 8, 2018, 8:08 am
It depends on your starting capital and in your location. If the location you have determined to be front store is a good commercial space which has a good population of your target audience, it would definitely benefit you in starting a front store first before developing your online store, because you need to have a niche to compete with the leading online stores currently available.if your product is way different than other potential competitors, then going ahead with an online store is also a good idea, even without a front store. But, the general rule is that if you have a good customer base in your front store, then an online store would add to your income.
February 8, 2018, 8:33 pm
Its a good idea though I think its gonna cost a lot. There are times wherein online shoppers are kind of skeptical about buying stuff from online stores especially the new ones as they are mot really sure if it is legit. I think having a physical store would help you get your customers trust which would also help you gain more customers.
February 15, 2018, 7:28 am
I normally gauge the trustworthiness of an online shop by its feedback, and also its fine print. That means its shipping policies, return policies, its policies on handling disputes between buyers and sellers, its payment processing tools, etc. If all of that checks out to my liking, I'm willing to make a few purchases from their business.
February 15, 2018, 9:51 pm