
Underpromise and Overdeliver?
Many freelancers often leave their clients disappointed because they promise much but fail to deliver.
I'm thinking, to avoid this (though one school of thought thinks this is terrible advice), maybe it would be better for those who sell services to promise only what they can deliver. Then you can do your best to over-deliver. The good ratings that follow will secure more jobs for you.
Thoughts?
I'm thinking, to avoid this (though one school of thought thinks this is terrible advice), maybe it would be better for those who sell services to promise only what they can deliver. Then you can do your best to over-deliver. The good ratings that follow will secure more jobs for you.
Thoughts?
November 19, 2018, 12:58 am
Responses (54)
I think being honest about what you can deliver is smart. That way if it exceeds their expectations you're going to have happy clients who think you're incredible!
However, if you tell your customers you'll do something for them and you fall short, there will obviously be negative consequences. Perhaps you could deal with them and come out only a little singed or it could permanently tarnish your reputation.
So even though, you the SEO expert did everything right, when the buyer doesn't get what they paid for, they'll most certainly say you failed to deliver what you promised even though (honestly) their expectations were unrealistic.
It’s definitely better to under promise and over deliver, but under promising also might not get you as much business. The best thing to do is to simply promise what you know you can definitely deliver, and work to surpass your own expectations.
It's good to be greedy when it comes to business but too much of it is going to put you in a tight spot.
But to be fair, I think both the employer and the freelancer needs to realize and understand the objective of the work first, then agree upon it to avoid disappointments and misunderstandings.
When you don't deliver on what you have promised your clients, it puts a big dent on your business reputation.