From a successful businessman I have heard the term auto discount. One good way of getting hold of your valued clients is to grant them automatic discount when they transact with you. One vendor in the Sunday Market would always give me a discount and even if the discount is not much but that gesture would have a positive effect on me. When I would go to the Sunday market I would be reminded of that automatic discount and the feeling of importance has an urging on my subconscious to check the wares of that vendor. That is one lesson that is beneficial to a small business in developing a good relationship with the customers.