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Benefits Or Solutions?



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Benefits Or Solutions?

According to some "successful" business people, the products which are most likely to be bought offer solutions to peoples problems. 

But what of products that aren't supposed to solve any problems? A good example would be a cheesy romance novel. Does it offer any particular solutions to anyone? 

Now for this kind of product when attempting to sell it, you'd probably have to tell your target market about the benefits of reading this book. 

Question: when creating or looking for products to sell, do you ever try to choose them based on problems they'll solve to make them easier to sell?

Comments

GeorgeDr

It's true that products that are presented as solutions to a problem sell better. Notice the "presented" word. A product can sometimes be marketed as a solution to a need that wasn't there to begin with , or the costumer didn't realize it was there.

For example :

You want to sell beauty products which for instance the customer didn't really care until now. If you market your product by first creating that need (e.g. to be prettier) and then present it as a solution to the problem (why am i not pretty like this model ?) you have transformed the emotion associated with just satisfaction (benefit) to the emotion of "I need this" (solution to the problem).

Another instance I would think of would be to target the group for which the product you've made does not act simply as a benefit like all other customers, but a solution to their problem.

example 2 :

You want to sell your product : a faster coffee machine. For most people it's a benefit to have their coffee 2 minutes earlier. But for certain cafeterias it is a mandatory need to serve their coffees faster otherwise they will lose their customers !

Now to return to your example , think books that sold really well. They contain cliffhangers , plot twists and mystery. When someone is engaged by the story to an emotional level , they absolutely need to find out about their favorite characters , what happens next , do they stay together ? etc. So you should advertise the book (or any product) in a way that a reader would not only want but need uncover the whole story. You are not selling the product, but the emotions.



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jeffreyjose48

I agree with you. We should sell products that gives benefits and solutions to problems. It will not be hard to sell.



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theresajane

I agree with you. Even I as a customer who resorts to do online shopping, I mostly buy for things that solve my problems.



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Wenkx03

I agree with you. As a consumer. I always look for a product that has a good benefits and can be also be a solution for my problems. Thats an easy classification a good product.



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emiaj55

Actually, if I'm looking for somthing to sell, my main agenda is to profit from them. So in looking for items to sell, I am basing them on whether they would sell or not. On the other hand, if I have to create something, then I try to base them on the needs of my target markets. For example, I would create an E-book on how to create a home-made mousetrap that works. Then I am targeting for their needs but at the same time, I'm still putting into consideration if they would sell.



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Barida

No matter how we look at it, most of the products are made to solve the issues that people are having. This is the reason you see people that go to the stadium to watch live games tell you that they feel happiness which is a solution to being unhappy. So, almost every product brings a solution to a problem being experienced by the buyer.



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focusedwriter10

Most buyers have a problem, and that is why they are looking for that specific product. Thus, whenever I am looking for a product to sell, I will always go for products that offer solutions to buyers.

In most cases, products that offer solutions to problems come with benefits. Even books, those who purchase them are looking for something in them, which is mostly information.



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Barida

This is true and on point. I don't really think that people should be looking at how they can sell products when they know quite sure that such products are not going to offer any benefits and solutions to the people that are going to buy them.



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focusedwriter10

You are correct. Unfortunately, we have a new crop of marketers, especially online marketers who are just selling for the sake of selling and making money.
Selling any product that offers solutions to problems or has benefits will always market itself. In most cases, referrals go hand-in-hand with such products.



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theresajane

I agree with you. I also am like that as a customer. I look for products online because I want something to solve my problem.



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stbrians

I agree witb you. Problem solving should be number one in marketing. Selling something that is not offering solutions can be hard.

Some books however, are for pleasure and enjoyment.



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jpk0007

I think that every product that is available in the market undoubtedly has some sort of use or benefit to the consumer. People won't buy anything that is of no use to them. Even in the case of novels that have been mentioned in the post, I would say that they have a value of providing entertainment to the reader. People will only spend their money on a product which will provide some sort of value to them.



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theresajane

Most buyers would go for products that can solve their problem. Well, by buying what the need, they'll get benefits from it. People will buy products that can both help them with their problem and at the same time put them in their advantage and benefit. Whatever the reason is, as long as the main goal of selling the product is to help many customers, then surely, it will be sold.



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cmoneyspinner

I had a friend who once said that people buy products because they satisfy “a need”. If you define a need as a solution then I suppose that statement is true. However, I don't define a need as a solution. I think most of the time it's a “want” instead of a “need”. I say people just like to buy “stuff” for no particular earth-shattering reason. Benefits Or Solutions?



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Bravosi

Hello there!

I understood your question, quite an interesting subject you brought up. If you ask me, then almost anything can have a purpose, more or less. Even a cheesy novel.
Some needs may be less material and pragmatic than you think.



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DenisP

Well, the product I try to sell is my writing, and I typically write about ways that people can improve their lives. So, I suppose my entire “business” revolves around selling something that is going to solve people’s problems.

That being said, I think that every product solves people’s problems in one way or another. One may think to themselves, what problem could a cheesy romance novel possibly solve? But the truth is, boredom itself is a problem, and a cheesy romance novel might serve to treat someone’s boredom. Every product or service has a purpose to it, even though at first it might seem like it doesn’t.



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Corzhens

It looks like you have an in-depth study of marketing that you are dealing with the theories and concepts that we had studied in school. My take on the benefit of the product is mainly the purpose of buying like the pot which is for cooking food. It may not be an ordinary pot so I would say that cooking is convenient and the taste of the food is better unlike using the ordinary pot. And for the solution it is obvious that you will buy a pot when you need to cook.



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