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Getting customers for a local business



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Getting customers for a local business

For a retailer with an offline store the most appropriate marketing activity is the traditional style of promoting the business. First is the word of mouth that you can urge the present customers to help you in spreading the news. One trick is the referral system where the customer gets a sort of commission when he refers a client. Second is the use of posters and tarpaulins. Another way is the motorcade to announce the launching of the business although this is for big businesses only.

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burgosmichael24

I think even offline store owners can use their personal social media accounts to promote their business. It is a good way to reach more people or prospect buyers through social media. You can add this to your existing promotional plan.



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luv2xacosta

That's exactly true. Most of rely on internet and and every body have a social media so it is very good market strategy for the business owners to advertise also to social media since every one can see it.



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theresajane

I agree with you. We cannot disregard the power of social media that even small businesses can become instantly famous. A lot of people have social media accounts nowadays and mostly face their phones and visit their accounts everyday. You'll easily get your target market through social media too.



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overcast

I think first few customers have to come through the word of mouth. And after the word of mouth, you have to approach the networking. And then advertising. Local advertising includes, banner ads, pamphlet and few other things. I think local business should take business as one person at a time. And then grow the popularity. And then take that business to more serious way by scaling. I have seen many coffee and breakfast shops can be much better options in that case.



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cjctm11

In today's technology, it was hard to compete with others if you are using the old style way of promoting your business. You should consider the online marketing strategy because it was one of the easy way to reach your customers. It wasn't bad if you chose to use the old style but adding the online strategy will be an advantage to the others.



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kaushikangara

A small business generally goes to surrounding people by word of mouth itself. People will notice your shop and once they trust the products you sell, they will come there regularly. You need not do anything special to promote your local shop. Just give some discounts on everyday products and people will come again and again.



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Youngshark

I feel like it also matters with the personal charm that the business person has and his ability to attract clients. They ought to be able to keep the clients they attract as well.



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jpk0007

Well , i think that even small businesses and stores have started using Social Media to promote there products and services online. However the conventional means of Marketing also are in use due to the limited and localized nature of the small business. The best publicity for any small business is undoubtedly through word of mouth. People who are satisfied with your products and services do spread a good word about your business throughout the local community.



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overcast

Indeed small business now sell more item online through social media and groups. And they tend to be working on lot better products. And this way they can minimize the third party platforms. I think that is a good thing. I think for local business that is a good thing.



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NerdIndeed

When starting up a physical business store, the most critical factor of it utterly is the LOCATION. The success or failure of business will highly depend on this so make sure that you set it up on a place where there is a lot of foot traffic. So do research on this one first before you move on to marketing.



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iambeth

I totally agree that location is key in the success of a shop. It should be easily accessible for potential clients to go to and it should offer quality products to ensure that customers will come back.



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NerdIndeed

You mentioned good points, but the main reason is the number of people passing by it. That's why locations that are prone to more foot traffic is pricier to rent compared to something located on a corner or behind something.



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jaymish

I think that getting customers for a local business is easier especially if the local business is located at a place that has a lot of traffic. I think we've all heard the saying location, location , location touted as the one of the secrets to a great business. If you have a great location all you need to do is get posters and get your product right and then your customers will come flocking in. Word of mouth will then take over and have a multiplier effect.



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Franzel2oo

One of the more effective ways to promote a business these days, is the use of online platforms. No matter how small your business is, bringing your products online is a great way to make it boom. Sure word of mouth is great, but imagine being able to do in five minutes, what word of mouth advertising will do in five days. Why not do both at the same time? They are great ways to get results.



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angie828

Word of mouth can make you or break you as a business. People talking about your business will always be your best bet to get more people to frequent your business. Unless of course, they are talking badly about your business. My advice for that would be to always remedy any issues right away that your customers have.



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Barida

The commission part will make those that even want to talk bad going about to get more customers for you. The thing is that they will want to get that reward as long as your products offer better value for them.



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luv2xacosta

Some store owners now learn how to use social media since they can save money and time to advertise their products. I know some use both where they advertise their products through social media and through a traditional way where they put some poster and tarpaulins about their products. The problem is that not everyone can read and doesn't give some time to read posters or tarpaulins, hence store owners market their products through social media.



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NerdIndeed

Social media advertising is more effective nowadays compared to traditional forms of promotions, plus most of them are for free! Facebook, for example, allows you to set up a page with zero costs, nothing can beat that.



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Barida

Making use of words of mouth to spread your business as well as rewarding the customers that gets involved in that is something that is necessary as long as I concerned. This will make your business being advertised in the whole neighborhood without them getting to see you first.



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Jeane

You could place an ad in a local paper. They don't cost much and you could, because of that keep them running for a few weeks before you open you business. That would pique some interest in your business, get you some customers. Follow it up with a few posters promising great deals and you'll have customers queuing up to buy what you sell.

Another thing I would also try is using bumper stickers to promote the business. Get them on a few cars ( a few of your friends and neighbors could help) and lots of people who see these bumper stickers might be curious enough to find out more about your business.



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theresajane

That's also common here in our place. Some businesses also print standard size tarpaulins to promote their business everywhere.



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knnon

Loud speakers at the shop front is usually what I see here. They're always playing catchy songs so they catch people's attention.
Oh and also discounts and freebies! Those usually get people to come in and check items.



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theresajane

I personally think that even though it's an offline or local business, one should learn to adapt social media as it is a big help for businesses to be famous. I also agree with the referral system that you do, because I myself have been given an incentive for referring and it's a nice feeling to receive something because of your referral.



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gutzman

Thank you for the advice. You can also give one day free service or sample of your products during the launching. This way you can get your customers' opinion, suggestion and rating of satisfactory. It could be a big help for your second day in order to improve or add something in your menu. It's like a win-win situation. They'll experience free service and get free products or sample, then they'll be your basis of what to do next for further improvement and also they'll comeback the next day because of the generosity you showed from the first day.



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theresajane

That's also what I notice with some of the businesses that open in our place nowadays, it's great to give the locals free sample to have a knowledge about you priduct. They'd also go with buy 1 take 1.



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