Looking through a number of articles about kdp I noticed that Amazon does not sell nor accept products which their customers will find disappointing. By the way I did buy an ebook once and wasn't impressed when I learned that it was only 10 pages long. It was the last time I bought something on that site.
What we can learn from Amazon is simple. To retain customers you must provide a product that will meet the needs or exceed the expectations of whoever buys it. For online marketers who promote products, don't just sell anything to your site visitors because it will make you money, ensure what you are selling won't disappoint those who buy it. Why? Because it might take a long time to fix a bad reputation.
What are some ways, a businessman can improve customer satisfaction?