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The phrase “The customer is always right” was used by businesses to convince customers that they will get good service but, should all businesses allow this?
I have a friend who works in a BPO (Business Process Outsourcing) company and he vents out his frustrations to me whenever we meet. He told me that they have CSAT (Customer Satisfaction) Ratings and their superiors always give them their scores per week. His problem was he receives DSAT (Dissatisfaction) despite answering them based on the company's rules and regulations.
There was this customer who wants to receive a cancellation fee, but the problem is, she can't receive any fee because she didn't wait for the allowed waiting time to cancel the order. He said that he gave all his best to empathize with that customer and explain thoroughly the process, but she still gave my friend DSAT, which really hurts his rating.
I felt bad for my friend because first of all, he was not the one who implemented the rules but, he's the one suffering from the customer's frustration. For the customer, why would you do something so unfair for a customer representative who assisted you and explained to you everything you need to know?
In this case, "the customer is always right" phrase is totally WRONG! It is so unfair for the employee who works hard every day. I just hope companies will realize this one day.
Do you have any experiences like this one? You can share it here and let's hear your opinion about the customers being always right.
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rajiv123
In my experience, the best way to defuse the situation and to pacify irate customers is to acknowledge their emotions. Let them speak and hear them out. Try to understand where they are coming from and provide assurance. Show you care. An angry and yelling customer will always tone down once he realize that you are in his side.
Customers are not always right but we can always do something to make them feel right. I believe that the customer is not always right but should always be treated right. As an employee or business owner, it is non-negotiable that we always maintain the highest level of professionalism when dealing with customers. It is true that and I have personally experienced dealing with extremely rude customers which only increased my over all hatred for humanity. But somehow I have always managed to pull myself together. In my experience, the best way to defuse the situation and to pacify irate customers is to acknowledge their emotions. Let them speak and hear them out. Try to understand where they are coming from and provide assurance. Show you care. An angry and yelling customer will always tone down once he realize that you are in his side. Customers are not always right but we can always do something to make them feel right.
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