ListingDock

Holiday (Christmas) marketing?



Enter a reason for deleting this comment

Holiday (Christmas) marketing?

Hi there dear community!

As we all know, a special holiday is coming up, and it's CHRISTMAS!
Have you ever given any thought on how much money do companies make during this great holiday? Usually many of them have some special discounts and offers, but there must be more to it than it seems.

I was wondering, what would be a good marketing strategy during holiday, especially on Christmas?

Comments

Please login or sign up to leave a comment

Join
amelia88

I've heard of businesses doing a "12 days of giveaways" program, similar to the 12 days of Christmas! I think giveaways or competitions can be a good way to drawn in new customers, but it's hard to say for sure if they actually stick around after the giveaway or competition has ended.

Anyone else given something similar a try?



Enter a reason for deleting this comment

stbrians

We can copy the same and we get good sales. How about that?



Enter a reason for deleting this comment

ballyhara

Wow! we certainly don't have any like that. Otherwise, that would be my shopping season. Can you imagine 12 days or giveaways in a row? Well, I totally agree with you, competitions between business during a giveaway period, are definitely one of the best choices for any company. Customers would wait to spend all their savings during those days.



Enter a reason for deleting this comment

theresajane

This is a great one. Even though you're not sure whether you'll still draw these customers after the Christmas season, it's fine. At least, for Christmas season, you'll have a guaranteed huge number of customers. Well, after Christmas, you can still think of deals that will make you customers come back. Just by the thought and hearing "giveaway", people will really take their chance.



Enter a reason for deleting this comment

menchuuy58

I agree with you. Giveaways is really very powerful in attracting customers.



Enter a reason for deleting this comment

Youngshark

Customers value giveaways more and they stick to their mind in a manner that is underestimated. This is better when the product is something they can use everyday like a pen, cup. Etc.



Enter a reason for deleting this comment

emiaj55

There were some businesses that prolongs the Christmas promos' taking advantage of the hype that they got on the Christmas holidays. They are often called extended holidays promo. I think we could learn a few marketing tips as to why these businesses do this kind of promo. I think it means that there could be a merit into it.



Enter a reason for deleting this comment

Alymae

Some online websites have been doing this. Lazada and Shopee are my favorite online sites. They will be having a 12.12 discount big Christmas sale. They will be having different discounts on different items depending on the type each day until Dec. 12, 2018.



Enter a reason for deleting this comment

emiaj55

Yeah, that was where I saw that. A lot of businesses do use that theme 12 days of Christmas. I guess it is because of the song.

Our network provider has this other promo. I forgot what it called, but they are giving away load promos such as free texts and calls, for 25 days til Christmas.



Enter a reason for deleting this comment

iambeth

I am one of the many clients waiting for the 12.12 sale. I'm hoping for better deals compared to the previous sale. I have so many godchildren to give presents to.



Enter a reason for deleting this comment

emiaj55

Just a little tip. Buy from Lazada's certified sellers and those with high reviews. There had been a lot of incident roaming the social media that allegedly, they had been scammed. They do not get what was in the picture or they get a totally different thing that what they have ordered. Lazada would of course would assist you in case that these happen to you. But it you want to avoid the extra hassle, this is just a tip.



Enter a reason for deleting this comment

iambeth

It will be bothersome to experience such a scam. I hate that some people take advantage of events like these to fool others. Thank you so much for the tip. I will be extra careful.



Enter a reason for deleting this comment

Wenkx03

Really? Never heard of that. I must list the item I want to buy. Lazada and Shoppee makes it so much easier tho.



Enter a reason for deleting this comment

Kakashi2020

I do agree that some companies are making a lot of money by doing a 12 days of Christmas giveaway promo. It's an effective crowd drawer, here it's being done mostly by malls, restaurants and supermarkets.



Enter a reason for deleting this comment

Wenkx03

I think raffle promos would do. Ofcourse its christmas so it would be essential for them to buy. But I think it would catch more buyer if you have a raffle. People loves raffle or lottery right?



Enter a reason for deleting this comment

amelia88

@Wenkx03 I think anything that gives a chance for for people to win something can be a good incentive. People do love the chance to try their luck or potentially get something cool so I think it can be a good incentive if you're trying to boost sales.



Enter a reason for deleting this comment

TheArticulate

I see this all the time. The store on my university's campus (which sells books, clothing and knickknacks branded with out mascot/colors/etc.) is running one of those "12 days" deals right now. I think it's a good idea, even if it is pretty widely used, since it falls in line with people's Holiday spirit.



Enter a reason for deleting this comment

cjctm11

This one is an excellent strategy to attract the customers. Who doesn't love giveaways? But I think it doesn't matter to them if the customers will be loyal to them after that event but still they earned something from them.



Enter a reason for deleting this comment

Franzel2oo

Buyers love holiday season, and on of tne reasons is the one you gave, discounts. You are right, there is more to it than it seems. Companies love to give discounts, maybe even more than the customers love buying at discounts. Repeat customers are the best customers. The idea is when you buy once and you love the experience, you will come again. That's good for business.

There's also the fact that discount sales mean more products sold. It's a good way to be rid of the old stock of goods while turning in a profit.



Enter a reason for deleting this comment

theresajane

I agree with you. Customers would really widen their eyes te moment they hear or read "discount" on the product. Since it's Christmas, we're looking forward to saving money while spending.



Enter a reason for deleting this comment

amelia88

Discounts definitely get my attention over the festive season. It’s a time of year that I end up having to buy a lot of gifts, and if I can save some money then it’s hugely beneficial. I think a lot of us enjoy discounts particularly at this time of year.



Enter a reason for deleting this comment

luv2xacosta

Yes it is one the common strategy among business. You can buy products for 50% off or you can buy it as buy one take.



Enter a reason for deleting this comment

Wenkx03

I agree with that. They always give that promo. Specially in the goods that are essential to buy like pasta or spaghetti sauce.



Enter a reason for deleting this comment

vhinz

Big discounts for your offers. On this season buyers are expecting for discounts from their favorite stores. Most people are actually saving their money for big holiday discounts.



Enter a reason for deleting this comment

stbrians

Big discounts will encourage bulk buying. You will make more profit this way. People will come back for more too.



Enter a reason for deleting this comment

vhinz

Yup! And during this seasons you can sell products that are in the stocks for a long time buy offering them 50% discounts or more. This is also the time that you can get stocks from your suppliers at a lower price then gain more profits when you resell them.



Enter a reason for deleting this comment

ballyhara

This is one of the biggest sales we have here. Usually, stores take all the items that have been in stock for long, and put them on sale with up to 60% discount. People are always looking for great discounts, so they can give them as presents, and this is certainly one of the main options for those shoppers.



Enter a reason for deleting this comment

Alymae

Yes. During Christmas, sales are everywhere. In my workplace, we have a flash sale and clearance sale during Christmas. This is the time when people shop a lot for gifts.



Enter a reason for deleting this comment

focusedwriter10

This is the best strategy. I once tested this method by selling children clothes at discounted prices. I was making so many sales in a day, and making a lot more than my competitors.



Enter a reason for deleting this comment

vhinz

This is an irresistible offer for your customers. This is a great way to get the attention of your potential customers. When you offer big discounts, you are likely telling your customers that they can save money. A great strategy to increase your sales. If you do it on a certain period of time, people will rush to buy and sometimes end up buying not only the discounted items but also on regular prices.



Enter a reason for deleting this comment

theresajane

Well, customers would always want to see better deals in Christmas. We want to budget our money since we still have to buy gifts for a lot of friends, family members and godchildren. In most malls in our city, they go with 50-70% off on their items.



Enter a reason for deleting this comment

stbrians

A very good move really. Saving makes you buy more. You give value to yourself and the store.



Enter a reason for deleting this comment

amelia88

Those are good deals - especially around the Christmas season where people plan to buy gifts anyway. Offering big discounts can really set you apart from your competitors!



Enter a reason for deleting this comment

Bravosi

Yeah, but what's interesting, is the fact that every company does a discount on Christmas to attract customers. I think it's a tradition. If one falls out then they'll simply have no customers during that period. I think customers suffer lack of income during that period.



Enter a reason for deleting this comment

Martinsx1

Exactly! Discounts on products is something that is very common every Christmas season. There is always an increased sales, so sellers are looking for every opportunity to make the most sales during Christmas holidays and giving discounts is one way of getting it done.



Enter a reason for deleting this comment

stbrians

Big discounts offered is to attract you to buy. Some old stocked goods were bought cheaply but the price rose. Instead of having them as dead stock, give them on discount.



Enter a reason for deleting this comment

knnon

Another great thing about Christmas is all the deals you get from stores! Some give freebies with a certain amount of purchase I think groceries are more likely to do this, some give huge discounts up to 70% off of regular items, and then there's some that does raffle promo for their customers. I see a lot of "buy a certain amount and get a chance to win wonderful prizes" deals during Christmas.



Enter a reason for deleting this comment

kaushikangara

Giving out discounts all through the Christmas week and announcing new arrivals for the New Year season is a great idea. Customers would definitely want to buy something new and the first thing they would watch out for is discounts. The bigger the discount, the more attractive they would be. e-Commerce sites would be competing with themselves all throughout this season and the best one would attract more people. EMI's, zero down payments is another great marketing strategy too. Customer can have the product at no cost and pay for it later on a fixed monthly plan.



Enter a reason for deleting this comment

overcast

I think Christmas marketing is not that easy. Most of the people have thought about something what they want to buy. And we have to market them something different. There are two things, things in demand and things that are trend. Anything else just don't sell.So one needs to consider Christmas as a good way to start with their approach for marketing. What worked rest of the year may not work either. So one has to be positive and hopeful about marketing.



Enter a reason for deleting this comment

jaymish

I’m an affiliate marketer in in the fashion and beauty niche. They are so many products to promote that its confusing. I know that offers help, and it's easy to get carried away with all the offers out there. Essentially I think you need to find out what your audience is most interested in and is looking for and plan your marketing accordingly. This is the tricky part about christmas marketing. There is such a wide variety you need to choose one or a group of products and stick to them



Enter a reason for deleting this comment

overcast

I think fashion and beauty niche can be conquered with the influencers. So you have to be influencers for the people to take notice. Once they trust your advice. They are going to be listening to a lot of your content. And then your links may convert. That is what I have fond out to be true.



Enter a reason for deleting this comment

Martinsx1

Companies that deals on food items and products, clothes, shoes, wigs, attachments, human hair etc all have increased sales during Christmas holidays because they are all products most people can't do without during Christmas holidays. Transportation companies also see lots of traffic.



Enter a reason for deleting this comment

esteban123

I have observed that during Christmas most companies are having a lot of sales promotion to attract prospect customers to buy their items. They are giving 20-50 percent discount to selected items or others may sell some items as buy one take one. I think it is a good strategy since we all know that customers loves to buy at some promo because they can save more and have the chance to buy more products or items.



Enter a reason for deleting this comment

cmoneyspinner

I have a Twitter shopping account and I am tweeting affiliate marketing links like mad crazy! Started at the end of November. Won't stop until the 1st week of the New Year. Also, I am going back over my blog posts to make sure the links in my articles still work properly. I found a few posts today with bad links. what a bummer! I fixed links, reposted and retweeted. Also sharing links via Facebook shopping groups. Lots of people shop via social media. So my emphasis is on an aggressive social media marketing campaign.



Enter a reason for deleting this comment

overcast

I think randomly throwing links may work like lottery. But that may not be a good strategy. In some cases friends can share each others affiliate IDs. And that may work out. But I don't know at the end some sort of influencer type marketing approach works. Because that's how big brands seems to be earning monney these days.



Enter a reason for deleting this comment

ajahcuizon

Well, I think the best thing that you could offer to your customers are special discounts and freebies. Many people will be receiving their bonuses and salary during holiday, so that's a great opportunity to earn more. Also, it is like a Christmas gift given by you to them making them feel more appreciated and taken cared of.



Enter a reason for deleting this comment

edencaga

Giving discounts and a 50% sales can entice customers to buy the products. Some entrepreneurs also planned for give aways and contests or a raffle that will more entice their customers. Its not just a small discounts but rather a big discounts.



Enter a reason for deleting this comment

Barida

Buying the things that you need before Christmas is one of the best ways to go. While this is something that you may not really feel at ease doing right from time, it is an effective way to spend wisely during the period as the new year approaches as well.



Enter a reason for deleting this comment

mark8625

I always buy during rush hours and with those malls that offers a high sale event. It is fun to buy gifts for our family.



Enter a reason for deleting this comment

edencaga

Yeah me too. Since Sm mall is just near in our place that we could just walk up to there, it's very easy for us to buy without spending with traffic and we look forward to rush hours as there are a lot of big discounts and sales when Christmas is near.



Enter a reason for deleting this comment

mark8625

Good for you because you are nearby the mall. I needed to drive just to reach the malls near my place. Traffic is really sucks and I can feel as early as now the traffic situation what more during christmas day.



Enter a reason for deleting this comment

edencaga

Yeah, traffic is one of the annoying things you will encounter in your daily life especially christmas as it is just around the corner. Thankfully as homebase freelancers we're not going to experience daily traffic and we only experience this if we are going to buy something go or go somewhere else for a vacation.



Enter a reason for deleting this comment

menchuuy58

There are many discounts or sale during this Christmas season. My problem is I don't have enough money to buy and enjoy those discounts and promos.



Enter a reason for deleting this comment

gutzman

Discounts and freebies are everywhere during or before Christmas. Theses attracts a lot of customers whether they are rich or poor. Personalized gifts are also in demand. Even though you do not put discounts on these items, people will still buy it because of its Christmas theme or decoration. There are also a lot of gimmicks like free Christmas ice cream and stuffs.



Enter a reason for deleting this comment

theresajane

Oh, I love personalized products. It's just so trendy during Christmas that you don't have to put deals into it to entice the customers into buying.



Enter a reason for deleting this comment

Kakashi2020

There's all sorts of gimmicks and promos during the holidays. One of my favorites is the Buy 1 Take 1 or the Buy 2 Take 1 promo. I usually hunt for this Christmas promo more so if the item is a good gift idea. It saves me money and effort because I get two gifts for the price of one



Enter a reason for deleting this comment

burgosmichael24

Christmas is the season for the business entities to give back to community through different promos. Though through this marketing strategy they got lesser profit because of discounts and freebies but they got them back because of great volume of consumers during this season.



Enter a reason for deleting this comment

Kakashi2020

One old but effective Christmas Marketing gimmick are Christmas Giveaway Raffles in which buyers will be given a raffle ticket which will be raffled off on or before the 24th of December. I've won a Christmas raffle once but it was for the fifth price, I won a holiday basket worth $50 or PHP 2500 from a supermarket raffle promo.



Enter a reason for deleting this comment

esteban123

I am excited to have some promo sales this Christmas because it is a big help for me to have a saving since I have a lot of things that I need to buy for Christmas. Any items that is offered through sale promotion is already fine especially that I am on a tight budget because of a lot of expenses that I need to take into consideration.



Enter a reason for deleting this comment

Jeane

Giving discounts have already been mentioned but you also need to take into account the volume of sales to even everything out in the end. Parents and grandparents spend a lot of money buying gifts for children around Christmas time. During this time for those who sell anything you think parents would be buying for their kids, mark down the price of such products. This could get you more sales.



Enter a reason for deleting this comment

beerthooyah

One good marketing campaign that a business can use is that to personalize their products. Christmas is a very emotional season for most of the people. Personalizing a gift to your love ones will give it a sentimental value and emotions attach to it. Businesses take advantages of this human traits specially during Christmas Season.



Enter a reason for deleting this comment

menchuuy58

Christmas season is indeed the best time of the year. Businesses are busy everywhere. Sales are also everywhere.



Enter a reason for deleting this comment

knnon

And all the adults are losing money buying gifts for everyone, LOL! But it's all good since Christmas is a time of sharing and caring and giving.



Enter a reason for deleting this comment

Kakashi2020

One very successful Christmas marketing campaign in our country is the Buy 1 Get 1 promo. It's like if you buy a kilo of Pork, you'll get a pack of potatoes or onions. If you buy canned goods like Corned Beef then you'll get a small can of Vienna Sausage.



Enter a reason for deleting this comment

menchuuy58

A good marketing strategy could be giving of Christmas discounts to your valued customers. If it is possible give them up to 50% or more discounts.



Enter a reason for deleting this comment

Kakashi2020

I just received a card from Shakey's, it's the number one pizza chain here. It contains a Christmas Greeting and their complete Christmas Promo. It includes a Buy 1 Take 1 on some of their pizza variants for Supercard members.

Membership cards are good marketing gimmick for restaurants and fast food places.



Enter a reason for deleting this comment

Kakashi2020

Here we Supermarkets and Groceries always have a holiday raffle in which the Grand Price is always drawn on the December 24th, 25th, 31st or January 15th. Usually the price is a brand new car.



Enter a reason for deleting this comment

NerdIndeed

A lot of prominent businesses spends more on marketing when the Christmas season arrives. December is the time of the year where people have a lot of money to spend (because of bonuses) that's why they take advantage of it. And an excellent method to persuade them from buying is running discounts and promotions.



Enter a reason for deleting this comment

jpk0007

Well i think that any holiday or a celebration gives all th businesses a good opportunity to increase there sales and make good profits. All the big companies must be making huge profits especially during the Christmas days as it is celebrated all over the World. People tend to go on shopping sprees during Christmas as they have to buy gifts for there friends and family. Companies do come up with attractive offers and discounts exclusively targeting these customers and they are able to multiply there profits during the Christmas holidays.



Enter a reason for deleting this comment

ballyhara

Well, what can we say? Christmas always has that effect on people. We always want to buy gifts and presents on this season, and of course all the companies will take advantage on it. But, if we are customers, have to take the best of it and make a good sales hunt to find great deals, and if we are sellers, then make good discounts to earn a lot of money about it.



Enter a reason for deleting this comment

Corzhens

Christmas shopping is a tradition in our family. That is the time that we purchase items for gifts. It involves one whole day because of the long list of items to buy. But in this modern time that is not practical anymore so I have broken down my Christmas shopping into several days which starts in late November. It is like I am collecting items for the gifts because I shop whenever I have free time. But one week before Christmas I do the gift wrapping at home so you can imagine the time I need to wrap all those gifts.



Enter a reason for deleting this comment

JBeleren

Christmas holidays are synonymous to people spending lots of money in gifts and companies take advantage of that by coming up with promos that reward the buyers so that they feel like they are getting something for themselves while buying gifts for others. There's a mall near where I live where they have a 50% promo on items bought in the first two hours when they open. Another one give out free pricey items when you reach a certain amount while shopping if you are a member of their rewards club.



Enter a reason for deleting this comment

esteban123

I had been offered yesterday by a membership card by a certain establishment which entitled me to have a few discounts in most of their items but I just need to pay a few pennies for that. I had taken their offer since I know that it would benefits me most especially that I am frequently buying in their store.



Enter a reason for deleting this comment

angie828

One really big one around here is to buy a gift card for X amount of dollars and get a $5 gift card to use at the place yourself. This is a very nice reward for the person who is spending the money as they get something in return. I know that I have personally bought gift cards before and gotten the free one for myself and love it!



Enter a reason for deleting this comment